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Carl Fremont: Why Unique Selling Propositions Still Matter
Agency, Expert, Brand Carl Fremont 3/30/21 Agency, Expert, Brand Carl Fremont 3/30/21

Carl Fremont: Why Unique Selling Propositions Still Matter

Quigley CEO Carl Fremont revisits his early days in the media trenches at Ted Bates to reassess the unique selling proposition — and its continued utility for today’s digital-first brands.

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Jorge Plasencia: Why Diversity Means Progress in Any Language
Agency, Brand Purpose, Diversity and Inclusion Jorge Plasencia 3/30/21 Agency, Brand Purpose, Diversity and Inclusion Jorge Plasencia 3/30/21

Jorge Plasencia: Why Diversity Means Progress in Any Language

It’s fine to be a little uncomfortable, at least when it comes to discussing DEI. The CEO of Republica Havas believes discomfort is a sign of growth — and progress.

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Robyn Streisand: the Ingredients for Marketing DEI
Agency, Diversity and Inclusion Robyn Streisand 3/30/21 Agency, Diversity and Inclusion Robyn Streisand 3/30/21

Robyn Streisand: the Ingredients for Marketing DEI

When Robyn Streisand created her agency, the opportunity to certify as a woman-owned or LBGT-owned business did not exist. Twenty-five years later, she has helped blue chip brands leverage DEI, and built the first collective of certified-diverse agencies.

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PHM President Andrea Palmer: “Earning Trust is Imperative”
Agency, Health and Wellness Andrea Palmer 3/1/21 Agency, Health and Wellness Andrea Palmer 3/1/21

PHM President Andrea Palmer: “Earning Trust is Imperative”

How rethinking data methods, tackling disparity issues and embracing outcomes allow Publicis Health Media (PHM) to disrupt media for health brands.

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RPA’s Joe Baratelli: How Respect Drives Results — and Vaccines
Agency, Health and Wellness Joe Baratelli 2/1/21 Agency, Health and Wellness Joe Baratelli 2/1/21

RPA’s Joe Baratelli: How Respect Drives Results — and Vaccines

The creative chief of the agency that made “We are Farmers” a hit explains how their approach to marketing insurance and vaccines is similar…and different. Joe Baratelli sings the praises of respect.

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Danielle Wiley: Four Essential Influencer Social Engagement Metrics
Agency, Expert Danielle Wiley 12/1/20 Agency, Expert Danielle Wiley 12/1/20

Danielle Wiley: Four Essential Influencer Social Engagement Metrics

Influencer marketing is effective in engaging targeted audiences, but marketers may be missing the value of more subtle metrics.

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Carl Fremont: Five steps for Balancing Brand and Demand
Expert, Transformation, Agency Carl Fremont 12/1/20 Expert, Transformation, Agency Carl Fremont 12/1/20

Carl Fremont: Five steps for Balancing Brand and Demand

Quigley CEO Carl Fremont on why even in today’s fast-paced marketplace, slowing down may be the only way to see what’s working.

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