The Ad Industry Is Rewriting Its Rules, And Flexibility Is Winning
The Ad Industry Is Rewriting Its Rules, And Flexibility Is Winning
Building a Test-and-Learn Strategy for Omnichannel Marketing
Gurkan Sener is the Vice President of Global Marketing Analytics and Targeting at NBC Universal Destinations and Experiences, where he oversees an advanced analytics team that specializes in marketing data science, audience science, and measurement science.
Standout Moments from Cannes 2025
The Cannes Lions International Festival of Creativity returned this June for its 72nd edition, once again drawing the world’s top marketers, advertisers, technologists, strategists, and media minds to the vibrant streets of Cannes.
Reshaping the Future of Advertising Through a “Company of One” Mindset
Rishad Tobaccowala explains why the true future of the industry isn’t about remote work or AI, but about a fundamental shift in how individuals and brands define their purpose, build reputation, and create value
Industry Insights from Advertising Hall of Famer Rishad Tobaccowala
Tobaccowala unpacks his four decades-long career at the forefront of marketing innovation and shares how scale, adaptability, and integration are redefining creativity and relevance for today’s top agencies
Unlocking Consumer Trust and Business Impact Through Culturally Relevant Storytelling
Eric Wilson is a powerhouse global marketing executive known for creating breakthrough brand moments and building award-winning teams.
Balancing Industry Advocacy and Creative Commercial Craft
Matt Miller is President and CEO of the Association of Independent Commercial
Producers (AICP), a membership organization for independent companies specializing in the production and post-production of commercials for advertisers and agencies. AICP members work on film, video, and digital ads. Their work accounts for over 80 percent of all nationally aired motion image ads, regardless of media platform.
Brand and Demand 3.0: Industry Leaders Reflect on Key Takeaways from POSSIBLE 2025
The POSSIBLE Conference returned to Miami for its third year, bringing together some of the brightest minds in marketing, advertising, strategy, and tech for three days of bold ideas, big conversations, and meaningful connections.
Harnessing the Fundamentals of Marketing to Transform the Consumer Journey in the Age of AI
Camino5’s co-founders explore the strategic power of AI and reveal how integrating market research with the consumer journey enables brands to craft smarter, more effective multichannel strategies